How Max Factor invented makeup

"Mr. Factor will make the monkey look great!" - Sings in the classic song "Hurrah Hollywood!" Born in pre-revolutionary Russia, Maximilian Factorovich became famous in Hollywood when he came up with ... tonal cream! About the gift of Max Factor to women around the world by Stanislav Anisimov. Los Angeles a week ago. Under the gunshot of cameras are those who can easily be called the faces of the global film industry. That’s just their own faces – the result of hard and painstaking work, a hand to which put Maximilian Factorovich – makeup artist, founder of the legendary brand of cosmetics. He introduced the concept of makeup into everyday life. The creation of a tonal cream from Factorovich was a kind of revolution. “Subsequently, he began to use synthetic pigments, which improved the stability of his cosmetics, it actively, very smoothly laid on the skin,” explains chemist Kirill Haikin. He even developed a special beauty calibrator that helped measure the parameters of the face and determine how much it deviates from the conventional standard, and apply makeup. Here at this table: today, this is a monument installed in Ryazan, where the famous makeup artist began his professional career. His museum is located nearby. Here is the largest collection of original Factor cosmetics in Russia. He also came up with the name of his brand. “The fact that the population was mostly illiterate, Maximilian Abramovich Factorovich, so that people would not distort his name and surname. It becomes a Factor and continues its activity here, says Alla Katorova, a tour guide of the Museum “Fragrance of Time”. To create a beautiful legend, Factor comes up with a biography, they say, he worked in the Bolshoi Theater, and at the court of Emperor Nicholas II in St. Petersburg. Why would he want that? Not only for status, but also for professionalism. Ballet makeup is one of the most difficult. “Artists are placed in extreme conditions, namely ballet dancers. They move a lot, so they sweat a lot. Here we have as make-up artists, as artists to think about how well to fix their make-up on the stage, says make-up artist Olga Kostenetskaya. But in fact, from Ryazan Factor immediately moves to the United States. In his new “Makeup Studio” in Hollywood, he created four rooms of different colors – according to the number of options for “color harmony”. Today, the archive chronicle with the participation of the legendary makeup artist was painted by neural networks. He himself offered to paint the walls of the dressing rooms. So there were: a blue office for blondes, pink for brunettes, green for redheads and peach for brownies, which Factor called “brownettes”. “Cosmetics acts as an amplifier. That is, the enhancement of the inner qualities that we have. That is, we do not pretend, we can show our individuality through our game situations, says art critic Anastasia Toropova. The revolutionary 12 shades of tonal cream, suitable for all skin types, are now just a memory. Their number has increased exponentially. The concept of natural beauty remains unchanged.

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