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19.03.2025

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📝 Summary

Mediascope: YouTube audience in Russia has almost halved since the slowdown

From August 2024 to February 2025, the service fell from fourth to seventh place in terms of coverage of the average monthly audience among Internet resources, which decreased by 14 million people. YouTube was replaced by other platforms, such as Yandex and Google, which reached 102 million and 101 million people, respectively. Video hosting Such platforms as “Vkontakte”, Telegram and Sberbank, the article says. Given the active development of their own media platforms, the full restoration of the audience of foreign video hosting in Russia is unlikely, experts polled by the publication believe. Roskomnadzor twice brought Google LLC, the owner of YouTube, to administrative responsibility for failure to remove prohibited information. Court fines in the amount of 7.6 million rubles, but the video platform still remains undeleted 67.7 thousand illegal materials. Explaining the importance for content authors to switch to Russian platforms, Deputy General Director – Head of the Regional Department of VGTRK, Chairman of the Commission for the Development of the Information Community, Media and Mass Communications of the OP RF Rifat Sabitov Distribution of a new fraudulent scheme on YouTube. In turn, Deputy Head of the State Duma Committee on Information Policy Anton Gorelkin To resume the work of video hosting in Russia is not enough to lift anti-Russian sanctions.