Economist Kopeikin: the return of Western brands will not be instant

All sanctions against Russia are already in place, he said. “At this stage, nothing has been canceled – on the contrary, the European Union, according to recent reports, plans to tighten restrictions on the Russian economy in the next few days,” he said. In any case, the process will be very slow. For example, in the United States, the mechanisms for lifting sanctions are complex and depend not only on the actions of the executive branch, Kopeikin said. This procedure is not easy in other countries. In particular, restrictions on the operation of Western payment systems in Russia continue to apply, as well as restrictions on the operation of cards of the Russian payment system Mir in a number of countries. “If there is any lifting of these restrictions, then, probably, it should occur on a mutual basis,” the economist says. - And then the big question. If, for example, there are no restrictions on the use of the Mir card, why would a Russian client need another card? The conditions for the return of foreigners to Russia may vary significantly in each case. “The same Russian assets that were frozen in the West are not yet clear about their potential fate,” Kopeikin said. But there are, for example, the assets of foreign companies that have somehow been frozen in Russia. Here there are some mutual demands: what will happen to them, how this will affect the dynamics of the return of companies, their desire to appear – or, conversely, not to appear on the Russian market – all this is completely unknown. Ultimately, for each company wishing to return to Russia, the situation will be individual.

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