Expert Kopeikin: foreign brands will be able to return to Russia, if there are buyers

Brand demand will be determined by consumers, he said. In the end, deciding who will return and who will not, will be primarily the Russian consumer – the ruble. Because no matter how much the company wants to return to the Russian market, if we do not buy, then, in fact, there will be no return, Kopeikin said. Expansion of the offer is always good for consumers, the expert notes. “This will also allow <...> to expand the choice, but will also allow influencing prices, which may not grow so quickly,” he said. It will benefit from the return of foreign companies and the Russian economy as a whole, Kopeikin believes. The industries themselves may not want to see competitors, but in general for the Russian economy, of course, the presence of foreigners will be very useful, because competition stimulates innovation, stimulates efficiency, does not allow to pick up prices. Therefore, in any case, the emergence of new suppliers in the Russian market will be very positive for the economy as a whole, he said. In an interview with Rossiya 24 TV channel, the economist noted that the return of foreign companies to Russia in any case will not be instantaneous. Earlier, First Deputy Prime Minister of the Russian Federation Denis Manturov commented on the reports of experts about the possible return to Russia of foreign brands that left after the start of the SVO. According to him, Russia will allow the market only those departed foreign companies in which the country is interested. The Ministry of Industry and Trade of the Russian Federation noted that the issue of returning foreign brands to the Russian market should be considered individually, while the interests of domestic producers are a priority for the ministry.

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