Kommersant: Fix Price chain of stores enters the Serbian market
Kommersant: Fix Price chain of stores enters the Serbian market
17.03.2025
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📝 Summary
Kommersant: Fix Price chain of stores enters the Serbian market
The article says that Fix Price stores are already in Kazakhstan, Belarus, Armenia, Uzbekistan, Mongolia and the UAE, but the network has never entered the European market. The company did not specify the details of the process, but explained that the market conditions and the structure of consumer demand in Serbia correspond to the company’s business model. On the portal hh.ru, there are already vacancies for a senior lawyer-consultant, chief accountant and HR specialist for the new Serbian office. The format of shops with fixed prices is very popular in Serbia. There are already successfully working German discounter Lidl, Slovenian Mercator, Dutch Delhaize, as well as Russian Mere (brand discounter "Svetofor"). Earlier it became known that the Russian hotel chain Azimut Hotels Two hotels in Israel in the first half of this year.
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