The Man of the Orchestra: Why a Conductor Needs a Personal Brand
The Man of the Orchestra: Why a Conductor Needs a Personal Brand
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How does advertising affect people’s behavior and decisions? – a new topic of the talk show “Agora”
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📝 Summary
The Man of the Orchestra: Why a Conductor Needs a Personal Brand
We do not represent contemporary art and contemporary music without the marketing component and the use of tools for promotion. We rarely associate marketing strategies with academic music. Does an academic musician or conductor need a brand? Is the marketing industry applicable to high art and classical music in particular? These questions were asked to producer Evgenia Razumovskaya. And about the profession of conductor and the psychology of interaction with the orchestra learned from the father of Eugene – conductor Igor Razumovsky. Tracklist: 1. "It's time to go." Oleg Razumovsky 2. P. Tchaikovsky, "Manfred." Finale of the first part 3. Bize Shchedrin. Carmen Suite. 4. Bernstein. "West Side Story." "Mambo." 5. Khachaturian. "Spartacus." 6. Captain Grant's children 7. Snow Over Leningrad
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