"Kommersant": marketplaces plan to clear products with obscene vocabulary

The proposed regulation, according to the new version of the bill on platform economy, includes publishing groups. Now this issue is regulated by the law "On the state language", and the new rule is aimed at improving the existing rules. Thus, the owner of the digital platform will be obliged to prevent the use of the platform to distribute materials that promote pornography, violence and cruelty, as well as “containing obscene language”. At the same time, the Ministry of Economic Development clarified that the latter issue is now regulated by the law “On the state language of the Russian Federation”, which provides for a direct ban on the use of obscene language in information intended for consumers of goods. A similar rule is enshrined in the law “On advertising”. “The draft law is aimed at ensuring legal certainty in this matter,” the representative of the Ministry explained. In turn, the marketplaces assure that they comply with all the requirements of the current legislation regarding obscene language. According to the representative of the combined company Wildberries and Russ, the list of prohibited goods is reflected in the offer of the seller, and goods intended for persons over 18 years old are located in a special section of Wildberries. In addition, a complex of specialized ML-models operates on the marketplace, providing moderation of product cards based on “visual and textual semantics”. Ozon also noted that before entering the showcase, all cards undergo automated moderation. Containing obscene vocabulary are labeled and transferred to the adult section. The company noted that the user must confirm his age, otherwise the section will be unavailable, and the goods “blurred”. Earlier, Kommersant reported that the Russian government plans to create a register of marketplaces, whose daily audience exceeds 100,000 people. The register is created to protect the interests of citizens and ensure the long-term and sustainable development of the platform economy. At the same time, the Federal Antimonopoly Service will develop restrictions for large marketplaces in the areas of priority promotion of their own goods, the number of points for issuing orders, as well as the size of investments in discounts and shares.

Reagiere auf diesen Beitrag

👍 0 ❤️ 0 😂 0 😮 0 😢 0 😡 0

Подписаться на NX Россия

🔗 Share

Facebook X (Twitter) WhatsApp Telegram LinkedIn WeChat VK LINE KakaoTalk Reddit Pinterest E-Mail