Barilla has notified retailers of a 15-30% price increase
Italian pasta manufacturer Barilla notified retailers about the price increase to 30%, writes “Kommersant”.


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📝 Summary
Italian pasta manufacturer Barilla notified retailers about the price increase to 30%, writes “Kommersant”.
Today, the company occupies 10% of the entire Russian pasta market, about 20% of its products are imported from abroad. The increase in price may be due to the increase in customs duties for pasta from unfriendly countries up to 25%. Price increases are expected for 26 brand names from March 1, follows from a letter from Barilla Rus LLC, which is available to Kommersant. Two positions will rise slightly, the remaining 24 - by 15-30%. It is specified that the pricing policy will change for products produced abroad, in relation to those produced in Russia – no. By 30%, gluten-free products will rise in price - spaghetti, fusilli and penne rigate. Lasagna, fettuccine, talliatelle, farfalle will grow in price by 20%, most of the company's sauces - by 15%. At the same time, according to the Nielsen marketing agency, the demand for pasta in Russia has been declining for the second year in a row. In 2023, sales decreased by 7.4%, in 2024 - by 1.8%. At the same time, a number of goods in Russia are expected to reduce prices. For example, the founder of the Institute of financial and investment technologies Alexey Primak shared the opinion that the strengthening of the ruble will lead to a decrease in the cost of imported household appliances, electronics and cars.

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